The Air Jordan XXX was officially unveiled by Jordan Brand on February 12, 2016. It is an Air Jordan that’s inspired by unique synthesis of Jordan’s evolution as a player and a design collaborator. “The next morning I drew a shoe,” Hatfield recalls, “because I knew I was in deep trouble. We had no time. Then I realized it wasn’t good enough to sketch a shoe. I asked for that particular photo of Michael in the slam dunk contest and then I drew.”