Air Jordan 2012 – The 27th Air Jordan
Imagine a performance footwear that caters to your style of play. What was once a figment of sci-fi novels is now a reality. Introducing the Air Jordan 2012 from Jordan Brand, a case study on the progression of athletic footwear designs. A joint effort by designers Tinker Hatfield and Tom Luedecke, the Air Jordan 2012, the 27th edition to bear Air Jordan marquee, fuses the past and the future with the present. Notably retro in appearance, Hatfield and Luedecke took the influence of the 1930s, from big bands, jazz clubs, and zoot suits. Details like the brogue finishes, double-stitch rows, and M-shape perforations are all references to a pair of wingtip shoes. Tiny x-marks along the midsole act reminders of Michael Jordan’s “black cat” nickname. A shank-plate made of Flight Carbon, a material stronger than steel, provides stability. And thanks to the unique tread design, a cohesive pattern through out the forefoot and rear, the wearer’s weight and subsequent pressure are all evenly distributed.
Air Jordan 2012: Fly Over, Fly Through, Fly Around
But the true innovation is within the footwear itself. With two inner sleeves, one low and one high, wearer can customize the fit to how they wear their Jordans. In addition, there are three midsole options, each on the premise of “Fly Around”, “Fly Over”, and “Fly Through”. For the “Fly Around”, the most responsive option, the forefoot foam and Zoom Air heel unit let you feel the court while dashing away from your opponents. The Zoom Air forefoot and Air Sole heel on the “Fly Over” midsole allows to be like “Mike”. Finally, exert all your aggression by overpowering the other team with “Fly Through” and its full-length encapsulate air sole.
